Industries

Advancing global prosperity, harmony and connectedness – one word at a time – for the technology, manufacturing, e-commerce and entertainment industries.

Technology

Precise, meticulous and passionate about their specialist industries, our team of technical experts live and breathe technology, localising complex subject material flawlessly for world-leading businesses. When it comes to technology, localised content needs to be detailed and true to its original meaning, while also maintaining simplicity. We put ourselves in your customers’ shoes, producing straightforward, fluent and accessible translations.

 

We work with a mix of clients ranging from global technology giants to small IT firms, helping them localise their software manuals, providing high-quality datasets for their AI tools and adapting their complex technical concepts into clear, user-friendly content. From telecoms systems and operating manuals, to user interface elements and software setup instructions, our team of professional native linguists are committed to providing you with content that is accurate, clear, consistent and effective.

 

Technology companies that invest in comprehensive localisation strategies create products and services that feel familiar to their individual target audiences, driving both user satisfaction and business growth across global markets. From AI editing to localisation, our range of services can help you to:

  • - Expand into new markets with products and features that can be easily understood by new audiences
  • - Improve user satisfaction with fewer support requests and a more intuitive experience for your customers
  • - Increase product/service adoption and engagement with content that meets local preferences, behaviours and needs
  • - Comply with specific country regulations related to privacy, data security and accessibility

Whether you need to localise a 300-page software manual or a one-page product data sheet, our talented team is here to help.

 

Read our short technology case study here

 

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Manufacturing

Whether editing a complex user manual or localising a technical press release to impress journalists internationally, our team of specialist manufacturing linguists can help you break into new markets and win customers around the world.

 

Our native linguists specialise in German to English and French to English localisation across the whole spectrum of the manufacturing industry, including the automotive, robotics, aerospace, leisure and sports sectors. From localising system commands for German car giants to helping niche industries crack international markets, our work can always be relied on for its consistently high quality.

 

Manufacturing companies often deal with complex technical content that requires not just linguistic translation but adaptation to local technical standards, measurement systems and industry practices. Our range of services includes localisation and cultural consultancy, which can offer several crucial benefits for manufacturing companies looking to expand globally. These include:

  • - Compliance with safety regulations and technical specifications
  • - Improved customer experience thanks to clear and consistent documentation
  • - Global market expansion, allowing you to cater to specific needs in different markets and increasing your appeal to a broader customer base
  • - Enhanced trust in your brand, as customers are more likely to feel comfortable with a company that speaks their language and recognises their needs
  • - An optimised supply chain thanks to smoother operations and communications with local suppliers

Whether you’re looking to unite globally dispersed teams, engage consumers, meet legal obligations or secure your brand reputation internationally, ecls translations is here to help you achieve your goals.

 

Read our short manufacturing case study here

E-Commerce and Retail

Localisation is essential for retail and e-commerce companies looking to expand internationally. Whether it’s editing machine-translated product descriptions for fashion retailers, localising online catalogue entries for global e-commerce platforms or adapting brand slogans for retail companies doing business overseas, our team of specialist linguists can help you get results.

 

It’s a fact that online consumers prefer purchasing from websites in their native language. If you’re looking to turn browsing into buying, your content needs to resonate with your target audience and this means not only translating your brand materials into their language, but making sure your content is culturally appropriate, complies with local norms and communicates your brand message clearly and effectively.

 

We provide expert guidance on cultural nuances, preferences and sensitivities to help you appeal to your chosen target audience. Whether you're rolling out a marketing campaign abroad, localising your website for a new market or adapting your brand materials to appeal to a different demographic, we can help. From social media content and product descriptions, to customer surveys and delivery information, we will make sure your localised content speaks directly to your chosen audience.

 

Professional localisation of your online content and brand materials can have a significant positive impact on your business in the following ways:

  • - A boost in sales when customers encounter familiar terminology, sizing information and cultural references on your website
  • - Strengthened market positioning against competitors
  • - Improved SEO performance thanks to increased organic search visibility, driving more targeted traffic to your website
  • - Increased customer satisfaction with fewer customer queries relating to product and service features
  • - Enhanced brand perception and customer loyalty thanks to your demonstration of cultural understanding and commitment to your customers’ needs

If you’ve worked hard to create a brand identity, our team of expert linguists will adapt your vision to a global audience while keeping your marketing messages intact, helping you to win customers and enhance your international reputation.

 

Read our short e-commerce case study here

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Entertainment

Creativity, cultural expertise and a love of words mean our transcreation team can customise content to captivate audiences. Our transcreation specialists work to your brief, using their creative freedom and judgement to produce content that resonates with your target market.

 

We’re proud to work with household name brands, ambitious e-commerce businesses and global entertainment platforms. Brand slogans, film titles, production notes, interviews and press releases: our team will help to adapt your company’s message, so you don’t get lost in translation.

 

Transcreation is a specialist service that blends translation and copywriting. It requires flexibility, creativity and imagination, as well as exceptional knowledge of the target audience. Investing in transcreation services can have a significant impact on your business, helping you to:

  • - Maximise your reach and authentically connect with audiences around the world
  • - Tailor your content to your customers, giving them an engaging and personalised experience
  • - Build and preserve your brand with content that is culturally sensitive and respectful of local customs and cultures, encouraging more customers to engage with you
  • - Boost sales by driving new business to your products and services from previously untapped markets

Our creative transcreation service adapts your content to appeal to existing and new customers, ensuring it’s culturally appropriate without losing its style, tone, intent and call to action. Give your customers content that’s not only accurate but natural and authentic – for a new and engaged fanbase.

 

Read our short transcreation case study here