All posts by : Emma Cheetham

Location: Dornbirn, Austria

Sector: Manufacturing

Project: Ongoing localisation of technical/marketing documentation

Language(s): German > English

Client

Our client is a leading international supplier of innovative lighting solutions for both indoor and outdoor building applications. With headquarters in Austria, they design and manufacture tailor-made LED luminaires and lighting management systems, and provide expert lighting design and planning services. As an innovation leader with a strong focus on sustainability, they actively contribute to the transition towards a circular economy by integrating energy efficiency, durability and responsible use of resources into every aspect of the lifecycle of their products.

Our team regularly localises a range of documentation from German into English, from press releases and training materials to sustainability reports and case studies. This is essential for our client to:

• Ensure their sustainability efforts and details of their innovative products reach a wider global audience
• Position themselves as an innovation leader in the lighting industry with a focus on sustainability
• Ensure compliance with EU sustainability reporting directives
• Enable the continued expansion of their products and services into international markets

Challenge / Solution

Our ongoing task is to localise a variety of documents detailing our client’s pioneering lighting products and services, highlighting their three key focus areas: sustainability, digitalisation and innovation. The target audience for our localised content includes our client’s customers, stakeholders, suppliers and potential investors. With an emphasis on both technical and marketing elements, the content presents a unique challenge and requires the expertise of linguists who are skilled in both areas.

Over the years, we have assigned a select team of professional linguists with extensive experience in both the manufacturing and marketing fields to work on our client’s localisation projects. It’s crucial to strike the right balance of technical accuracy and persuasive marketing language in order for the localised content to resonate with more specialist readers as well as general audiences of potential consumers, without losing its clarity or impact.

Our team possesses the necessary knowledge and awareness of EU sustainability legislation, which is frequently referenced in the documentation. Each project requires extensive research, often focused on emerging technologies that our client is leveraging to take their users one step closer to a circular economy. The Internet of Things (IoT), for example, plays a key role, integrating sensors, luminaires and controls to create smart networked systems that provide useful data, an enhanced user experience and more sustainable, resource-efficient building management.

The content we receive includes annual sustainability reports, product brochures, press releases and internal training materials, to name a few. While these texts vary in their style and purpose, they often share overlapping themes and therefore terminology. Consistent localisation across these diverse document types is essential. In order to achieve this, we have built up an extensive glossary that reflects our client’s preferred terminology while also updating their customised translation memory (TM) after each project and ensuring that any changes or updates are clearly communicated with our entire team.

Impact

Our long-standing client consistently relies on our high-quality work to support their international growth plans. Their continued trust means that they also turn to us for services other than localisation, making use, for example, of our cultural consultancy skills by seeking our input on elements such as slogans for internal events.

The localised content that we have provided over the many years we have worked together has had a significant impact on our client’s growth and the expansion of their innovative products and services into international markets. Effective localisation of their technical and marketing documents means they can enjoy the following benefits:

• Stronger brand positioning as a global leader contributing to the circular economy, backed by clear, culturally relevant messaging that resonates with local markets and highlights their commitment to sustainability
• Expansion into new markets thanks to precise translation and effective localisation of sustainability regulations and legislation, ensuring full compliance and competitive advantage
• An enhanced user experience by providing user manuals and product documentation in native languages, empowering customers to make informed decisions
• Increased engagement with local communities as a result of our team’s accurate localisation of case studies and press releases that highlight our client’s achievements and showcase their latest innovative products

We are very proud to support our customer’s mission to transition lighting products and services to sustainable alternatives that contribute to a circular economy, helping them to drive meaningful change while reaching new customers and investors around the world. Our expert technical and marketing localisation services mean that our client can rely on us to ensure their documentation is always technically accurate and culturally appealing. Get in touch with us today to find out how we can help you to achieve your business goals and sustainability commitments: info@ecls-translations.com.

We were delighted to have worked with the Careers and Employability Service at Manchester Metropolitan University this summer to take part in their internship programme, which sees current students completing around 9 weeks of employment with a local business to help them gain practical experience, build skills and explore career interests, while bringing fresh perspectives to local companies and increasing their productivity.

Our successful candidate Sarah took on the role of Social Media and Marketing Intern and brought a truly international perspective to our team, having lived in three countries. Originally from the United States, she had spent five years working and studying in Germany before settling in the UK, where she is currently working towards her MA in Publishing from The Manchester Metropolitan University.

With a passion for translation, travel and the creative and literary industries, Sarah has been an ideal addition to our team. She took on the responsibility of supporting our team across sales and marketing functions, helping drive business growth through lead generation, client outreach and strategic marketing initiatives as we look to expand into the German, French, Swiss and Austrian markets.

Our onboarding process was similar to that with our in-house team, in which we completed thorough training, then discussed ways of working and what we each wanted to get out of our time together. For Sarah, this included practicalities such as gaining a better understanding of social media marketing and how we keep track of our customers. For us, we were predominantly looking for support with lead generation and some fresh ideas.

Throughout the internship, Sarah worked on outreach strategy, creating social media content, SEO and keyword research, lead research and email marketing. We demonstrated how Computer-Aided Translation tools work, explained our CRM system and had a lively Q&A with the entire ecls team where Sarah got to ask us her burning questions about the industry and our experiences so far.

It has been a mutually rewarding experience working with Manchester Metropolitan University in this way. We’re incredibly grateful to have had this opportunity and are looking forward to continuing to work with Sarah once her studies have been completed this autumn.

Please feel free to get in touch with us as always at info@ecls-translations.com if you have any language requirements and we'd be more than happy to help.

We’re proud to share that ecls translations was selected as one of only six UK companies to join the GM Business Growth Hub delegation at ruhrSUMMIT 2025, held in Bochum, Germany this summer. The opportunity came through the Innovation Bridge UK partnership, an initiative designed to foster international collaboration between Greater Manchester and the Ruhr region – two thriving centres of innovation.

Introducing Innovation Bridge UK

The Innovation Bridge UK initiative is designed to connect Manchester’s expertise in cybersecurity, digital identity, greentech and localisation with Germany’s dynamic and fast-growing innovation hubs.

With our deep sector expertise and client-centered approach, we were proud to contribute to this cross-border exchange of ideas and capabilities. As a company specialising in translation and localisation, our mission is to break down language and cultural barriers so businesses can expand with clarity and confidence. The partnership and summit offered the perfect stage to demonstrate how strategic language services can help bridge cultural and linguistic gaps, strengthen international connections and unlock new opportunities.

Highlights from ruhrSUMMIT 2025

The summit brought start-ups, investors, corporates and partners together under one roof to foster moments of collaboration, connection and international insight.

A standout talk by Philipp Klöckner explored the latest trends in AI, while the dedicated AI & Tech Arena showcased cutting-edge technologies reshaping the future of business. We were also inspired by the HERHOOD initiative, which championed female entrepreneurship through networking opportunities and masterclasses.

Immersing Ourselves in Bochum’s Startup Ecosystem

Day two featured a morning networking breakfast at VMRay hosted by Anne Thiele, where GM Business Growth Hub delegates learned more about the strategic objectives of local economic development agencies such as Duisburg Business & Innovation GmbH, Wirtschaftsförderung Bottrop and Essen Wirtschaft (EWG - Essener Wirtschaftsförderung), as well as the business support available. We then got the chance to pitch our companies in an open, engaging atmosphere. We shared what makes ecls translations uniquely valuable – our personalised customer service and deep sector expertise that drive real results for clients.

The afternoon took us to werkX, a vibrant innovation hub where we connected with representatives from Bochum Economic Development and Cube 5, among others. Engaging with Bochum’s startup ecosystem gave us a deeper understanding of the region’s business culture and strong appetite for international collaboration.

Looking Ahead

The trade mission to the Ruhr as one of six companies selected for the Innovation Bridge partnership was incredibly valuable for ecls translations’ understanding of the region and plans to develop stronger ties there. The summit showcased impressive innovation depth, collaborative spirit and strategic approaches to building sustainable startup communities.

Having the opportunity to spend time with delegates from Manchester, who are experts in the fields of cybersecurity, digital identity and greentech, and who share our passion for startup business and international collaboration, was inspiring.

We’re incredibly grateful to GM Business Growth Hub and Business Metropole Ruhr GmbH for curating such a rich and rewarding experience. We’re already looking forward to furthering discussions at the “Greater Manchester – Germany Innovation Summit” in September 2025 and to seeing how these new international connections evolve into continued partnerships, fuelled in part by the power of quality translation. Here’s to the next chapter of collaboration between Manchester and the Ruhr.

Interested in working across languages and cultures with confidence? Contact us to learn how ecls translations can help your business thrive internationally.

Location: North West, UK

Sector: Manufacturing / Sustainability

Project: Technical document translation for publication
Language(s): English > German

Client

Our client is a UK-based manufacturer of high-performance materials for the international flexographic and corrugated printing industry. With over 50 years of industry expertise, the company has established itself as an innovative leader in sustainable printing solutions. They recently pioneered the industry’s first bio-based plate mounting material specifically developed for corrugated printing, representing a significant step in decarbonising printing operations while maintaining high-performance standards.

Translating a comprehensive article outlining their sustainable innovations as well as the scientific and environmental properties of their unique product material from English to German was essential for our client to:

• Expand further into the German and broader European markets
• Communicate their sustainability innovation to German-speaking stakeholders
• Ensure compliance with EU sustainability reporting requirements
• Position themselves as sustainability leaders in the European flexographic printing sector

Challenge / Solution

Our task was to translate comprehensive technical documentation detailing the company’s innovation and sustainability strategy to be published in a well-respected magazine of a governing body in Germany. The content required expert handling and attention to detail due to its complex technical and regulatory elements.

We assigned a specialised team of technical translators with extensive experience working in the fields of manufacturing, sustainability and regulatory compliance. Our translators possessed specific knowledge of German and EU regulatory frameworks, ensuring accurate translation of complex compliance requirements, including sustainability reporting directives and legislative proposals relating to the simplification of sustainability rules.

The translation process involved rigorous terminology management to maintain consistency across technical specifications and regulatory references. We adapted the content to reflect German business communication preferences while preserving the document’s persuasive impact and technical credibility.

Special attention was also paid to translating sustainability metrics and ensuring precise communication of the product’s environmental benefits and other key features to support our client’s market differentiation strategy. Our team also undertook thorough and targeted research to accurately and effectively translate environmental impact indicators and their acronyms such as Global Warming Potential (GWP) and Overall Equipment Effectiveness (OEE).

Impact

Our client was highly satisfied with our technical translation expertise and cultural adaptation of their sustainability messaging for the German market.

The successful German translation and publication will have a significant business impact for our client, including:

• Market expansion success: The translated documentation directly supports our client’s successful entry into European markets, supporting their strategic expansion into German-speaking regions where sustainability regulations and environmental compliance are increasingly prioritised.
• Enhanced credibility: Accurate translation of technical specifications and regulatory compliance messaging establishes credibility with German engineering and manufacturing audiences, critical for B2B success in the German market.
• Regulatory compliance support: Precise translation of EU sustainability directives and German supply chain legislation helps position our client as knowledgeable about local regulatory requirements, strengthening their market positioning.
• Industry leadership positioning: Our translation helps establish our client as a thought leader in sustainable printing innovation across German-speaking markets, enhancing brand perception and market authority.

Our team was proud to support our client’s mission to drive sustainable innovation in the flexographic printing industry and help them achieve meaningful business success in the German market through expert technical translation.

Get in touch with us today for a consultation on your technical translation and market expansion strategy: info@ecls-translations.com.

At ecls translations, we are always looking to deepen our understanding of the industries we support – particularly as global conversations around innovation, sustainability and supply chains continue to evolve. That’s why it was a privilege to attend the recent German-British Chamber of Industry and Commerce Business Dinner in Birmingham, featuring guest speaker Dr. Markus Grüneisl, CEO of BMW (UK) Manufacturing Ltd.

The evening brought together senior professionals from across sectors to hear firsthand from one of the automotive industry’s most respected leaders. Dr. Grüneisl offered a candid, forward-thinking view of the current state of the UK and German car industries, and the wider implications for manufacturing and business resilience.

A Candid Look at Today’s Automotive Landscape

The discussion touched on some of the biggest topics facing manufacturers today, including:

• Trump’s proposed tariffs and the complex ripple effects these could have on the UK and German automotive markets
• The pressing challenges around EV targets, particularly when it comes to infrastructure development and rising energy prices
• Ambitious developments in green energy, including hydrogen vehicles
• The ongoing importance of data security and safety in the future of autonomous driving
• Greater emphasis on the sustainability of materials, with automotive companies innovating in the sourcing and lifecycle of components
• Exciting applications of robotics and AI – not just for quality assurance, but for remotely viewing and managing assembly lines across the globe
• The critical need for a strong, localised supply chain that can withstand political and economic uncertainties

Lessons Beyond the Automotive Sector

What stood out most from the evening was just how universal many of these challenges are. Although the discussion centred on the car industry, the themes of energy security, technological change, workforce development and sustainability resonate across multiple sectors, from logistics and infrastructure to tech.

These are also the challenges that ecls translations helps businesses navigate through strategic localisation. When businesses adapt their messaging, documentation and communications with clarity and cultural sensitivity, they find themselves better equipped to respond to the fast-changing dynamics of international trade and regulation.

Building Resilient, Purpose-Driven Businesses

Dr. Grüneisl also shared valuable insights about what it takes to thrive in uncertain times. Among the key takeaways for all businesses:

• Build and protect a strong brand identity
• Continuously invest in technology to remain agile and competitive
• Foster an internal culture of positivity and motivation – because happy employees create better outcomes
• Focus on quality – products and services that are built to last
• Lead with passion and remember the human side of your work. For BMW, that means “every customer starting the engine with a smile.”

These values align closely with our own approach at ecls translations. Whether we’re helping a tech start-up enter a new market or supporting a global manufacturer with multilingual compliance documents, our goal is always to deliver high-quality, people-focused services that make our clients’ work more effective and impactful.

A Night of Ideas, Connection and Shared Purpose

A huge thank you to Dr. Ulrich Hoppe and the German-British Chamber of Industry and Commerce for hosting such a thoughtful and engaging event, and to Dr. Markus Grüneisl from the BMW Group for sharing their insights with such clarity and conviction.

At ecls translations, we look forward to continuing to support businesses in the automotive and manufacturing sectors as they build resilient, future-ready operations in an ever-evolving global marketplace.

Want to learn how we support complex industries with smart, sector-savvy language solutions? Contact us today to discuss how ecls translations can help drive your business forward.

Quality assurance is a crucial part of the localisation process – premium-quality localised content shows you think highly of your customers and take the time to communicate with them effectively in their native language. This strengthens brand loyalty and trust, and can have a huge impact on building your positive reputation overseas. Conversely, when errors are missed, this can lead to reputational damage, dissatisfaction among customers and even legal issues.

But what is quality assurance exactly and what does it look like in today’s increasingly technological translation and localisation industry? We spoke to Isabel, QA specialist at ecls translations, to find out how her role has changed over the years, what processes are involved in quality assurance and how these processes benefit ecls’ clients.

Q: First things first, can you tell us what quality means to you when it comes to localisation projects?

A: I think there are many factors that define the quality of a localisation project. The meaning of the source content should be conveyed accurately but in a way that reads naturally to the target audience, taking any cultural nuances into account. There should not be any linguistic errors like spelling or grammatical mistakes. Dates, numbers and measurements should be localised correctly for the target market and any client-specific instructions, glossaries or style guides should be followed. Technical terms should also be localised accurately and consistently. I could probably go on, but they’re the main things I look for!

Q: Can you talk us through the processes involved in quality assurance at a Language Services Provider like ecls and what a typical day looks like for you?

A: The quality assurance process starts right at the beginning of any localisation project when a suitable linguist is assigned and reference material, such as glossaries, are gathered from the client. Technology plays a big role as well. Translation memories, for example, store previously translated content to ensure terms are translated consistently. There are also quality assurance checks built in to computer-assisted translation tools.

Once the initial translation is complete, the QA specialist will read the localised text against the source text to check for accuracy, as well as things like omissions, inconsistently translated terms, incorrectly localised measurements and terms that don’t adhere to the client’s style guides. After making any necessary corrections, they will do a final check of the entire content to ensure it reads well before any final formatting takes place for delivery to the client.

A typical day can be very varied. I might be checking another linguist’s work or a text produced by a non-native speaker, or I might be post-editing machine translation output. The end goal is the same but post-editing tends to require additional checks, as the output is not at the same standard as a human translator’s work yet, for example machines tend to overlook cultural nuances and might not take client preferences into account.

Q: You mentioned post-editing machine translation output, which seems to have become a more frequent task for human translators these days. Can you tell us a bit about how your role has changed over the years?

A: Previously my role was mostly proofreading translations that had been produced by human linguists. This meant that I could liaise with the translator where necessary to understand why they had made certain decisions in a particular project, and they could pass on any comments to me that they felt were necessary to explain their choices. While I do still check other linguists’ work, these days a lot of clients have strict deadlines or tight budgets, so they might ask for an MTPE (machine translation post-editing) service instead.

This means that the content is run through a translation tool and I then edit the output. I still check the same things – spelling, grammar, accuracy, consistency, terminology translated in line with the client’s preferences and reference material etc. Post-editing can often involve re-translating some of the machine translation output though, for example a machine will usually follow the punctuation of the source, but a professional human translator might split up a sentence if this improves readability. A machine will also not have a full understanding of the context in which the localised content will be used, which can mean that amends need to be made.

Another task that I sometimes work on these days is machine translation output evaluation. A client might ask me to check content that has been produced by AI translation tools and to give it a quality score. I then need to flag any errors and categorise them, so the client can see where the tools have got it wrong. The categories might be things like omission, mistranslation, terminology or spelling. Sometimes I receive two translations that have been produced by two different pieces of software and I need to assess which is better and requires the least editing.

I enjoy doing tasks like these, as it’s something a bit different and I feel like I’m using my brain in a slightly different way!

Q: Finally, what are the benefits of quality assurance for your clients?

A: There are so many benefits for our clients. Firstly, they receive localised content that is accurate, consistent, fit for purpose and culturally adapted for their target audience. They know that the final content is ready to be used and won’t require any further checks from their side. This saves our clients time and money in the long run. They will also see other benefits for their business, whether this be in the form of increased sales thanks to the product descriptions on their website now being available in other languages, or a decrease in support requests due to professionally localised instruction manuals, for example. It also goes without saying that high-quality localised content increases customer trust and satisfaction. Just think how you feel when you read something that’s full of linguistic errors or cultural faux pas on a website – it doesn’t make you want to put your trust in that company!

Thanks for your time, Isabel. It’s fascinating to see how the translation and localisation industry is changing.

If you’d like to discuss your localisation, AI editing and cultural consultancy requirements and plans for international growth with us, please do get in touch at info@ecls-translations.com and we’ll be happy to help.

Location: California, USA
Sector: General content to train AI
Project: Translating and proofreading online news and magazine articles
Language(s): German > US English

Client

Our client is a multinational tech company providing services in search engine technology, online advertising, e-commerce and artificial intelligence. They recently launched a new large language model (LLM) that is designed to generate content, answer questions, caption images, translate audio and much more. It’s already being used by approximately 275 million people around the world. Providing high-quality training data for a large language model like our client’s is essential to help it to:

• Learn language patterns from a large dataset
• Acquire knowledge across a range of subjects
• Understand how to perform a variety of tasks
• Recognise cultural references and idioms

Challenge / Solution

Our task was to translate and proofread around 20,000 words of online content from German into US English within a particularly tight timeframe. Quality was crucial in this pilot project for our long-standing multinational client. We needed to deliver translations that were not only accurate and faithful to the source, but that also sounded natural in the target language, while rendering any cultural references, idioms or humour in a way that would resonate appropriately with native US English speakers.

We were provided with around 30 pages of reference material, quality guidelines and specific instructions to ensure the success of the project, as well as a video tutorial outlining the key requirements. Our client emphasised that all content must be translated and proofread by human linguists, as the results would be used to train their AI tool and they needed to be free of any translation software bias.

A small, trusted team of our most highly qualified translators and proofreaders worked together on this project. We made sure that we followed the instructions and quality guidelines to a tee. Thorough and targeted research was required, for example some of the articles featured the names of German books and podcasts while others referenced social media posts. When translating quotes, we followed the original English versions that had been posted by established news outlets online while adhering to the client’s stylistic instructions.

We also made sure to strike the right balance between sticking closely to the source content, without any additions or omissions, and translating freely and creatively to produce natural-sounding translations; this approach was crucial to ensuring that the translations would be effective in training our client’s LLM.

We completed the project during an exceptionally busy run-up to Christmas and made sure we were available for linguistic quality assurance (LQA) checks carried out by our client. Our client’s reviewer confirmed that our translations were exceptional in terms of quality.

Impact

Training data is essential for LLMs such as the tool created by our client. Their AI platform is already being used by millions of people around the world to help them with tasks ranging from composing work emails to writing poetry! Companies that develop their own LLMs need specialised training data to:

• ensure quality
• differentiate their product from others on the market
• address specific use cases
• potentially reduce legal risks compared to using only public data sources

Our client was impressed by our team’s exceptionally written and thoroughly researched translations, which allowed them to further refine their LLM in the following ways:

• The texts could be used to teach the software language patterns relating to vocabulary, grammar and sentence structure
• The translations we provided covered topics ranging from cooking and music to travel and real estate, meaning that our client’s LLM could acquire a vast amount of information on a range of subjects
• Our fully localised and culturally adapted translations included idioms and other cultural references that the software can use to better understand context and nuance
• Our factually accurate and thoroughly researched translations provided our client’s LLM with diverse examples on a range of subjects to allow it to make efficient generalisations and respond appropriately to new inputs
• Thanks to our team’s dedicated work on this project, our client can feel confident in the quality of the training data being fed to its LLM, which will ultimately make it stand out among its competitors

Our team was delighted to take on this project and found the broad range of content fascinating to translate – this was a thoroughly enjoyable project to work on, covering a wide range of subjects, and we felt incredibly proud to be helping our client further refine its world-leading AI tool by providing our usual high-quality translations.

Get in touch with us today for a consultation on your AI language strategy: info@ecls-translations.com.

Location: Berlin, Germany
Sector: E-commerce / beauty
Project: Post-editing machine-translated product descriptions 
Language(s): German > UK English

Client

Our client is one of Europe’s leading online retailers who specialises in selling fashion and beauty products. The company was founded in Berlin and now serves around 25 European markets. In 2023, our client was estimated to have around 50 million active users with a revenue of over 10 billion euros, making it one of the most successful multi-brand fashion/beauty retailers in Europe.

Localising their website’s descriptions for hair, skin and makeup products from German into UK English was essential for our client to:

• Boost their sales in the UK
• Increase consumer trust
• Avoid confusing UK customers with incorrect translations or US versions of beauty and fashion vocabulary
• Improve their search engine rankings for UK-specific searches and drive more organic traffic to their website

Challenge / Solution

Our task was to post-edit around 60,000 words of beauty product descriptions to appear on our client’s website. The content had already been machine translated and it was our task to ensure that the output was accurately localised, consistent and in line with the client’s various stylistic requirements.

A number of reference documents were provided detailing the client’s preferences in relation to terminology, style and tone of voice. Due to the volume of the project and the tight deadline, a small team of specialist translators was selected for their vast experience in post-editing and localising e-commerce content to work on the project simultaneously.

We quickly familiarised ourselves with around 20 reference documents to make sure that the final translations adhered to the client’s preferred terminology and tone of voice. As the descriptions involved products from other retailers that our client would be selling as a third party on their website, we also had to adapt the texts to make sure they didn’t read as if our client had manufactured the products themselves. This involved an element of copy writing and required great attention to detail to spot anything that needed changing, as the machine translation tool would not have been able to follow such an intricate instruction.

As the project was shared across a small team and to maintain consistency, we consulted with each other on the finer details such as the way we approached localising numbers and whether to write them out or use digits, for example.

Impact

Our client was highly impressed with our quick turnaround of their project and they commended us for our attention to detail and strict adherence to the client's stylistic requirements.

Implementing properly localised UK English content on their website will have significant business impact for our client, including:

• Revenue growth: UK customers who encounter familiar terminology, sizing information and cultural references when it comes to fashion and beauty products are more likely to complete their online purchases and return for repeat orders.
• Strengthened market positioning against UK competitors: Localised content will place our client firmly among the top online retailers for UK consumers.
• SEO performance improvement: Accurate UK English terminology will improve our client’s organic search visibility, driving more targeted traffic to their website.
• Increased customer satisfaction: Effectively localised content will reduce customer service queries about sizing and product features, thus improving customer satisfaction and our client’s operational efficiency, reducing costs.
• Brand perception enhancement: Authentic UK English product descriptions will help our client to demonstrate cultural understanding and their commitment to the UK market, which will in turn strengthen brand perception and loyalty among British consumers.

Our team thoroughly enjoyed working on this machine translation post-editing project to help our client reach a broader UK audience thanks to effectively localised product descriptions on their website.

Get in touch with us today for a consultation on your website localisation strategy: info@ecls-translations.com.

We were honoured to represent UK business at the Paralympic Games as part of the ‘Audacious Kingdom’ GREAT Trade and Investment campaign – a celebration of the UK’s historic partnership with France and a showcase of our nation’s creativity, innovation and entrepreneurial spirit. From art and culture to fashion, sport, technology and business, the campaign highlights the UK as a leader in ideas that can change the world.

Beyond Sport: Celebrating Innovation, Accessibility and International Collaboration

Hosted by the Global Disability Innovation Hub and His Majesty’s Ambassador, Dame Menna Rawlings, the “Beyond Sport: Disability, Innovation and the Power of Paralympic Legacy” event celebrated the power of sport to drive technological progress, inspire creativity and break down barriers worldwide.

The panel discussions held throughout the event were truly inspiring – exploring how inclusive design, assistive technology and a commitment to accessibility can transform lives. From inclusive fashion design to using carbon fibres to manufacture prosthetic legs from aircraft parts, the speakers challenged us to rethink assumptions, remove stigmas and use our skills for positive global impact.

At ecls translations, we believe the same spirit that drives Paralympic achievement also drives great communication – breaking down barriers, fostering understanding and enabling people to connect and succeed across borders.

Location: Paris, Île-de-France
Sector: HR tech

Project: Translating and reviewing video subtitles
Language(s): French > US English

Client

Our client is a software company that provides Software as a Service (SaaS) solutions – used by over 1,000,000 employees daily – that support over 7,000 businesses to automate their HR and administrative processes, including:

- Time tracking;

- Online payslip distribution;

- Leave and absences; as well as

- Performance reviews and monitoring employee well-being at work.

The HR tech sector is experiencing a period of rapid growth as employers look to attract and retain the best talent. With ambitious revenue goals, our client is now looking to build its product portfolio with its sights set on international expansion beyond French borders.

Challenge / Solution

Our task was to translate and review a number of high-volume video subtitles from French into English within several working days. We assigned three of our most experienced linguists to translate our client’s e-learning video subtitles. One dedicated proofreader was then responsible for having final oversight of the subtitles, reviewing them for accuracy, timing and correct synchonisation – alongside the usual grammar and spelling checks – to ensure the best possible viewing experience.

Not only did we have to quickly get to grips with the client’s preferred subtitling software but also the strict character restrictions per line and very fast speech. The end result was a subtitle translation that was not only accurate and faithful to the source, but that also sounded natural for US English-speaking viewers.

Impact

With English being widely spoken as the first or second language across the world, as part of our client’s international expansion plans, being able to provide their e-learning videos in US English alongside the original spoken French will ensure a much broader global reach for their growing product portfolio.

Our client also enjoyed a greater return on investment, with the same educational content being able to serve multiple markets and being able to be used time and again to help train customers on software features, maximising the value of our client’s initial production efforts.

Through offering multilingual content, our client also gains a competitive advantage, standing out in the marketplace as more inclusive and internationally minded. The high quality of the final subtitles ensured that any cultural nuance was preserved and that the viewer experience was maximised, ultimately leading to smooth collaboration and successful adoption of the client’s software for many years to come.

Our team was delighted to support a further client in the HR field. Get in touch with us today for a consultation on your international expansion strategy: info@ecls-translations.com.