Full marketing case study: Opening up new markets for the world’s leading multinational tech company

Location: California, USA

Sector: Advertising / e-commerce

Project: AdWords and keywords 

Language(s): French, German, English


Quote: “It’s very rare to find such an organised team, with 100% on-time delivery and a service score of 99.33/100 for German to English translations.” 


A major new client

In March 2022, ecls translations started working with a world-leading multinational technology company to offer their advertising customers in Germany, Austria, Switzerland, France and Canada high-quality, responsive translation services. This exciting partnership via our long-standing client in the language services industry has seen us onboard seven of our translators to handle the large volumes of work and fast turnaround times.


Our work involves translating and proofreading paid search ads and associated keywords for a wide range of products. The main language pairs are German and French to UK and US English. 


We complete all translation and proofreading tasks in our client’s computer-assisted translation (CAT) tool. Our client reviews every translation, sending us feedback using the CAT tool, which we then apply to future projects. The team had to get to grips with this new software quickly while providing high-quality translations. 


Challenges and solutions

Challenge 1: Client specifics


Our team had to complete extensive training and absorb lots of reference material in just a few days. Topics included using the translation software, character restriction rules and handling code elements. We also learned when and how to localise different text aspects and familiarised ourselves with multiple style guides, many containing client-specific instructions.


Solution/Impact: Following the initial training, we created a condensed crib sheet of the most important instructions and shared this with the team for quick and easy reference. We collate feedback from each project, making it accessible to team members to ensure consistency. 


Our translators and proofreaders continuously refer to the core reference materials, and we regularly speak as a team to resolve uncertainties. This approach has ensured that we offer our client an excellent service, as demonstrated by our latest service score: 99.33/100 (German to US English). This score was calculated by our client using their rigorous quality metric.


Challenge 2: Variety


A further challenge comes from the wide variety of subject areas and products our client covers, ranging from the highly technical to the creative. We recently translated adverts for wine and champagne, rubber wheels, and pest control services, to name just a few! 


Solution/Impact: Fortunately, we handpicked a team of highly skilled translators who flexibly apply their excellent research skills, broad subject knowledge and creativity to every area. As a result, we produce a tailored, accurate, fluent and effective translation, regardless of the product or service.


Challenge 3: Unpredictability


The workload is unpredictable but often very large, with over 100,000 words translated in the first few weeks of our partnership. Most translation and proofreading projects also require fast 48-hour turnaround times.


Solution/Impact: To ensure we can handle large volumes of translation at short notice, we onboarded seven translators specifically for our client. We also created a “Standard Operating Procedure” that streamlines our processes, meaning that multiple projects can be quickly assigned to team members.



Summary: High-quality translations bring maximum benefits

Thanks to the excellent service provided by ecls translations, our client can now offer their advertising customers in Germany, Austria, Switzerland, France and Canada high-quality, fast, human translations to increase site traffic and boost international sales.


Our service allows our client to flexibly adapt to their customers’ needs, growing or reducing in line with demand. Ultimately, they can enjoy an excellent reputation in new German and French-speaking markets and high customer satisfaction rates, leading to increased customer retention and global sales.


Client testimonial:

Working with Emma and ECLS Translations has been an outstanding experience. Their team's professionalism, expertise, and commitment to excellence have made a significant impact on our organization. Having had the opportunity to collaborate with various team members, I can confidently say that they are an exceptional partner.


Working with Emma has been an absolute pleasure. Her team members are not only highly skilled and knowledgeable in their respective languages but also possess a strong commitment to deliver a top-notch product. From the very beginning, they demonstrated a high level of professionalism, effective communication, and a genuine desire to understand and meet our specific needs. Their collaborative approach, coupled with their willingness to adapt and accommodate changes, made the entire working process smooth and efficient.


The impact of working with ECLS has been transformative for our organization. Their simple and straightforward workflow has significantly enhanced our operations, resulting in improved efficiency and productivity. Their attention to detail and commitment to delivering high-quality results have undoubtedly elevated our performance and allowed us to meet our KPIs consistently, even when others had failed.


Without a doubt, I would gladly work with Emma and her company again in the future. They have consistently exceeded our expectations, demonstrating a deep understanding of our goals and the complicated processes that they needed to follow. I look forward to future collaborations and wholeheartedly recommend them as a reliable and professional partner.

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