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Marketing case study:

Opening up new markets for the world's largest multinational tech company

Location: California, USA
Sector: Advertising / e-commerce
Project: AdWords and keywords 
Language(s): French, German, English


Quote: “It’s very rare to find such an organised team, with 100% on-time delivery and a service score of 99.33/100 for German to English translations.” 


Client
Our client is a technology giant, providing over 50 internet services – including search engine technology, online advertising, computer software and e-commerce – used by over a billion people worldwide.


Challenge
The translation and proofreading of paid search ads and keywords for our client’s advertising customers in Germany, Austria, Switzerland, France and Canada. Our team provide regular, high-volume translations from German and French to UK and US English, all within 48-hour turnaround times. We also have to absorb and share a huge amount of reference material on an ongoing basis while providing top-quality translations.


Solution
ecls onboarded and trained seven of our translators with excellent research and creativity skills. We created a crib sheet listing important instructions and collated feedback for future ad translations, speeding up the translation process and ensuring consistency. Our team translated over 100,000 words within the client’s software environment in the first few weeks of the partnership.


Impact
Thanks to our translation services, our client now provides new customers with high-quality, tailored and fast translations to increase site traffic and boost international sales. Our client is thrilled with our translation service with a latest service score of 99.33/100 for German to US English translations. ecls has helped boost our client’s reputation in new German and French-speaking markets, with increased customer retention and rocketing global ad sales.

 

 

Client testimonial

Working with Emma and ECLS Translations has been an outstanding experience. Their team’s professionalism, expertise, and commitment to excellence have made a significant impact on our organization. Having had the opportunity to collaborate with various team members, I can confidently say that they are an exceptional partner.

Working with Emma has been an absolute pleasure. Her team members are not only highly skilled and knowledgeable in their respective languages but also possess a strong commitment to deliver a top-notch product. From the very beginning, they demonstrated a high level of professionalism, effective communication, and a genuine desire to understand and meet our specific needs. Their collaborative approach, coupled with their willingness to adapt and accommodate changes, made the entire working process smooth and efficient.

The impact of working with ECLS has been transformative for our organization. Their simple and straightforward workflow has significantly enhanced our operations, resulting in improved efficiency and productivity. Their attention to detail and commitment to delivering high-quality results have undoubtedly elevated our performance and allowed us to meet our KPIs consistently, even when others had failed.

Without a doubt, I would gladly work with Emma and her company again in the future. They have consistently exceeded our expectations, demonstrating a deep understanding of our goals and the complicated processes that they needed to follow. I look forward to future collaborations and wholeheartedly recommend them as a reliable and professional partner.

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